Selling more Optional EXTRAS and ADDONS for Functions & Events to increase average event spend
You can increase the VALUE and average spend for any Event or Function by offering more Extras and Addons.
This will generally result in a much better event and your Venue will benefit from more word of mouth recommendations & repeat business.
Here are some effective tips for increasing the sale of Function Extras.
4 BEST WAYS TO SELL MORE EXTRAS & ADDONS
- Make an A4 EXTRAS MENU – A MENU of Popular Function Extras with photos, a clear description and the price. Put the menu in the function pack, online and explain it again during the function organising phase.
- Collect and Use great PHOTOS and VIDEOS on an Ipad or tablet to SHOW exactly what extras you are offering
- Build a closer relationship with your clients and ASK event buyers what other extras they would like. try Upselling closer to the event.
- See if you can find a SPONSOR or wealthy relative to pay for some of the ADDONS or EXTRAS
THE LIST OF ADDITIONAL THINGS YOU CAN OFFER & SELL FOR FUNCTIONS & EVENTS.
Here is a useful list of Addons and Extras for Functions, Events & Weddings:
START BY SELLING EXTRA FUNCTION TIME
- Sell Additional Function Time – By the Hour or Half Hour
SELL MORE ACCESSORIES & DECORATIONS
- Chair Covers
- Decorations & Balloons
- Table Cloths, Linen & Napkins
- Flowers and floral displays from Florist
- Banners – Sponsors Logos or a Photo Spot
- A Media Wall Photo Spot
- Large Lettering and Signage
- Branded Merchandise about the special event or venue
SELL MORE BEVERAGES
- Cocktails on Arrival – e.g. Mimosas, Mohitos, Espresso Martini or Aperol Spritz
- A Champagne Toast
- Wine Upgrade
- Ports and Liqueurs
- Cocktail of the Day
SELL EXTRA FOOD
- Grazing Table
- Antipasto platters
- Branded Cupcakes or Chocolates
- Cheese Display
- Donut Wall
- Choc Dip Fountain
- Icecream Bar
- Lolly Bar
- Dumpling Station
- Paella Station
- Meat on a spit
- Cake or Cake Cutting Service
- A Picnic Basket for offsite photo shoot
- A Pack of Pizza’s to go at end of night for the after party
SELL MORE ENTERTAINMENT & SPECIAL SERVICES
- Offer a DJ or MC
- A Magician or Amazing Act
- AV/ TV / Projectors
- Bonboniere or Gifts for attendees
- Dancing on Clouds – Dry Ice
- Additional Security Guards
- Special Lighting Effects
- A Photo Booth
- A Photographer
- Paparazzi Entry – Redcarpet and Pretend Media
- Arrival by Boat or special vehicle
- Car Hire for the getaway
ABOUT THE BLOG AUTHOR – David Staughton CSP
Big Hat Professional Services can help you grow your hospitality business and improve your Function Event & Wedding Sales. David & Kevin can help you!
David Staughton CSP is an award-winning International keynote speaker, and experienced Small Business consultant. With over 15 years ‘hands on’ experience in the Hospitality industry, he speaks and consults on a wide range of hospitality business improvement in the areas of sales, staffing, service and strategy.
Kevin Kosky is a skilled business communications trainer. He is a specialist on inbound phone skills, presentation skills and delivering sales presentations. Kevin is an expert teacher of face to face communication skills like sales, supervision, and presentation skills.
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This BLOG is a work in progress – If you have any suggestions please call Hospitality Expert David Staughton on 0408375100 or contact us
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