HOW TO MARKET & SELL MORE FUNCTIONS, EVENTS & WEDDINGS
A TWO DAY WORKSHOP IN MELBOURNE
WOULD YOU LIKE TO….
- Get more quality enquiries for functions, events & weddings?
- Make more event sales and higher profits from your events?
- Convert more event enquiries into bookings?
- Make more sales in quiet times and your “Off Peak” seasons?
- Get more high margin and higher price events?
This is a highly practical, fun and tactical 2 day workshop is designed to impart the event sales skills and make a significant and instant improvement to your prospect conversion and sales results. You will practice your new skills with phone role plays and coaching skills and be ready to make more sales from the next day back at work.
OUTCOMES YOU CAN EXPECT FROM THIS 2 DAY EVENT SALES WORKSHOP
- An understanding of the function & event marketplace, buyers and intermediaries
- Effective online marketing strategies for your events & functions to get more enquiries
- Create a tailored event marketing plan & annual contact calendar to sell your venue space
- Effective pricing techniques for profit and avoiding discounting
- Sizzling sales scripts & email templates – using the best phrases & words that sell
- Develop a comprehensive gameplan for your personal event sales success
- You’ll outsell, outmarket and outperform your function & event competitors
WHAT YOU’LL LEARN DURING THE WORKSHOP
- The TOP sales improvement ideas to rapidly grow your event sales and profits all year
- How to increase your energy, enthusiasm and effectiveness to boost sales
- How to have more personal confidence and assertiveness to sell more events
- How to get more event enquiries using the web and traditional marketing techniques
- How to improve your function sales processes and procedures
- How to sell more in quiet and tough times – The secrets of “offpeak” & seasonal selling
- How to build relationships and rapport with prospects rapidly
- How to sell more by selling using reasons why, features, advantages and benefits
- How to sell to different types of event buyers
- How to use the most effective function and event sales questions
- How to effectively monitor and improve your prospect conversion rates
- How to collect more prospect data – phone, email and mobile
- How to get more repeat function business and referrals
- How to turn your database into dollars – The secrets of following up forever
- How to turn your email enquiries into event sales – Selling with email templates
- How to develop your own tailored customised phone script – ready to use
- How to use upselling and add-on’s for events to increase your average function $ spend
- Tips and techniques for better deal making and sales negotiations
Your Presenters – David Staughton and Kevin Kosky