Big Hat trains hospitality teams across Australia to sell better — on the phone, by email, on a venue tour and face to face. Kevin Kosky has more than 30 years in hospitality, events and communication training, and the programs are built for the people who actually handle enquiries and close bookings.
This page covers the sales side of what Big Hat teaches. For the full program list, including supervision, customer experience and purchasing, see Big Hat training programs.
Who we train
- Venue owners and managers
- Function, event and wedding sales staff
- Reception and front line staff who answer enquiries
- Supervisors and team leaders responsible for sales standards
Teams of one or two, or a whole venue at once. Training is customised to your market, your challenges and your goals rather than delivered off the shelf.
What hospitality sales training covers
Pick the strand that matches where your team is losing business:
- Function and event sales — getting more enquiries and converting more of them into bookings
- Wedding venue sales — enquiry handling, venue tours, packages and follow-up for wedding enquiries
- Inbound phone and enquiry skills — turning callers into customers
- Advanced sales skills — value selling, dealmaking, negotiation and follow-up for teams already handling enquiries
- Customer experience — serve, sell and satisfy on the front line
How the training is delivered
- In-house at your venue — a one or two day program for your whole team, anywhere in Australia
- Public workshops — a Melbourne masterclass, plus interstate and regional sessions on request
- Interactive online training and webinars — for teams working across more than one location
Training is an ongoing process rather than a one-off, so each program finishes with your team writing their own action plan.
Industries we have trained
- Hospitality — venues, golf courses, wineries, clubs, pubs and restaurants
- Accommodation — motels, hotels and caravan parks
- Tourism — visitor centres, tour operators and transport
- End of life events — cemeteries, crematoria and funeral directors
- Green industries and self storage
Clients have included BIG4, Panthers Club Group, Mackay Tourism, Kangaroo Island Tourism, NT Tourism and HMAA (now TAA). See the full client list and what clients say.
What it is meant to deliver
- A significant increase in sales and profits from functions and events
- Better conversion of enquiries into bookings
- More higher-margin, higher-priced work, and less habitual discounting
- A higher average spend through extras and add-ons
- Skills the team can use on the next enquiry, not in theory
Talk to us about your team
Tell us about your venue and what is not working right now and we will put together a program outline built around it. Use the enquiry form on this page, or call 1300 393 899. More about Kevin Kosky.