Using Your Restaurant Specials Board to Sell Better
Customers love a deal and they love something SPECIAL. Whether you sell food, drinks or accommodation you can use a specials board to focus their attention. In some venues, restaurants and bistros – selections from the specials board make up to 50% of the total sales.
You can make more profit and increase your GP% by encouraging your visitors and guests to buy from a selection of highly profitable special items.
There are many reasons why your customers choose from the specials board including:
- It’s Easy – A limited selection instead of the main menu
- It’s Different – for regulars – some people seek variety and something new
- A Special Effort has been made – Perceived effort from the chef
- It’s Fresher – Perceived freshness of product
- It’s great Value – It’s a deal or it’s cheaper
Reasons some businesses use the specials board
- Clearance and Disposal – Clean out the fridge or any slow moving stock
- Boost Margins – Got a great deal when buying some distressed stock or product
- Trial a new Dish – to check if a new item will be popular
You can make more money from your Specials board by promoting highly profitable and highly popular items (NOT just things to get rid of)
- Use good specials SIGNAGE – well written – chalkboard or texta
- Improve its DISPLAY – lights or featured, readable, at eye height and easily seen
- Give it extra FOCUS – promoted by the Waiter or on table tents
Offer specials that are very good, popular and different to the basic menu offering.
Some high margin suggestions include – Soups, Salads, Pastas, Breads, Chicken, Offal, Desserts. or High end steaks and wines.
Great graphics and Photos on the specials board REALLY Sell!
Make it special and
make extra special profits!
READ THESE BEST BLOGS RECOMMENDED FOR VENUES & HOSPITALITY
Related training
