Events Management & Calendar software can be used for marketing, selling and running a successful Functions & Events Venue. If you track all enquiries and put in all the relevant information – your CRM or database can be a real asset to the business.
Your Function Sales Team can use a variety of software to keep track of function & event enquiries & bookings.
There are FOUR TYPES of SOFTWARE used for Venue Events Management based on your venue’s needs and budget.
1. BASIC SPREADSHEETS – Some Venues just use common spreadsheets for tracking enquiries, prospects and events. It’s MUCH better than just using a paper based system.
2. GENERAL CRM SOFTWARE is GOOD for keeping track of event prospects and function enquiries. Event enquiries come from many different sources and need to be nurtured along the buyer journey to making a booking. But this software just doesn’t have the capabilities for organising and managing the running of events at a venue.
3. EVENT & VENUE MANAGEMENT SOFTWARE has many more features to help organise and run the whole event (see below). This is especially useful to help improve communication between management, the venue & Event teams and your customers.
4. SPECIALIST VENUE SOFTWARE is great if your venue is large and you are booking many spaces. It’s really designed for BIG convention centres, stadiums and educational facilities. This software can also be helpful for selling tickets to events, concerts and shows.
Many new and smaller function venues & restaurants move from using a paper-based Booking Diary or MS Outlook Calendar to tracking their Function and Event enquiries & bookings on a Microsoft Excel spreadsheet or Google Sheets.
It is a great idea to keep a duplicate online back up of ANY paper booking systems in case of LOSS of a diary through theft or venue fire.
There are many great low-cost CRM systems for keeping track of prospects and bookings. If you aren’t ready for or can’t afford a Venue Management CRM (Boss won’t pay) then these are great tools for any Function Sales Coordinator and many offer integration to your website and social media. Some popular lower-cost CRMs for venues include:
Most of the hundreds of function & event venues that have attended our training use these POPULAR Function & Event Management programs:
These are some NEW Function & Event Software that look very good – mostly used in USA.
USEFUL FEATURES TO LOOK FOR IN VENUE & EVENTS SOFTWARE
When looking for software for your Function or Event Venue you should seek:
for Big Halls, Convention Centres & Stadiums etc
Here are some examples of programs primarily used by bigger venues to manage their event spaces.
ANY software can be helpful in increasing your function and event sales. Just remember it’s a database NOT a datadump. You and the team have to collect and put in accurate & useful information and most importantly – USE that information for enquiry and event follow-up and future promotion & marketing.
The THREE most important things in converting more event enquiries to sales are
Using a great Function and Events Program can really help you be more effective and achieve your sales targets & venue goals.
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